You’ve probably heard of SEO and know what it stands for. But do you know why SEO is important? We are going to cover that in this blog post. By the end of reading this, you’ll know why it’s crucial for your company and how to begin using it.
A good digital marketing strategy increasingly includes content marketing and a plan to help you rank well on search engines.
Online information searches are becoming more popular, and users prefer useful, educational content to more overt advertising.
Therefore, for your company to remain competitive, visible, and relevant, you must understand and use SEO.
Read on to learn why SEO is important for your company and how to use it
A digital marketing technique called search engine optimisation (SEO) can help your website appear on search engine results pages (SERP). There are technical, on-page, and off-page elements to it.
To rank highly on SERP involves modifying and improving your website’s functionality, content, and content promotion.
In the end, SEO strategies are made to cooperate with search engine algorithms. The algorithms check for a functional website, high-quality content with keywords, and significant traffic and time spent on the site.
All of the factors that the algorithms consider are excellent for your company and will aid in increasing revenue. Each component works together. As an illustration, more traffic will be attracted to your website as a result of a higher SERP ranking.
The benefits of SEO for your business
So why is SEO important to your business? Search engines are the starting point for the majority of internet activity, including browsing for products and services.
The user is explicitly looking for information related to the queries they enter into search engines, which are highly targeted.
Therefore, if you have a product or service related to the question, it is beneficial to supply relevant content.
The majority of searchers select the first links on a page (excluding advertised links). Typically, searchers will only visit the first five links, and very few will reach page two of the SERP.
Therefore, it’s crucial to have an SEO strategy that gets you listed highly on page one of SERPs. With this placement, you’ll stand out and get the rewards that SEO has to offer. So below are some of the things that SEO may help with:
SEO helps your business gain the exposure it needs to draw in clients. The majority of internet activity, as already established, starts with a search query.
To ensure that searchers visit your website, you should be as prominent as you can be—ideally, high up on page one.
Increased website traffic should occur as a result of being visible and in a favourable position on the SERP. In truth, the majority of website traffic comes from organic search. More traffic can be generated by a strong SEO strategy than by any other type of advertising.
Because most searchers are specifically looking for what you have, the traffic you receive is also more qualified. Even with the best-optimised ad set, there is no assurance that the people you reach will be interested in your goods. However, if someone is looking for information or a fix to a problem, they already need it.
SEO operates there. A conversion is far more likely if you give them the information they require along with a solution.
Increased conversions may result from the use of SEO. More traffic implies more leads, and more leads should translate into more conversions.
Increasing traffic from 10,000 to 50,000 visits per month, for instance, results in 800 additional sales if 2% of your site visitors convert.
Even with the best-optimised ad set, there is no assurance that the people you reach will be interested in your goods.
As a key component of SEO, valuable and informative content can persuade visitors that they require your good or service. Visitors can sense more value in your products and are more inclined to buy from you if they fully comprehend what you have to offer and how it will benefit them.
Credibility and reliability
Businesses with effective SEO and content strategies are also more likely to be trusted. Building trust through helpful and excellent content creation. You’re more likely to trust a business if it has blog entries that go into great detail on what its products do and how they might benefit you.
This contrasts with a website that merely has product and landing pages with basic details about its goods or services. Credibility and trustworthiness are increased by other SEO factors like backlink building (when other websites link to pages on your website) and having a functional website.
The “UX” or user experience, of a website, is rewarded by search engine algorithms. You must make your website as user-friendly as possible if you want to compete.
In the Technical SEO part that follows, you can find some tips on how to enhance UX. In the end, SEO will push you to make your website simple to use, which lowers the bounce rate and lengthens the time spent on the page. Your ranking will then rise even further as a result of these.
More traffic can be generated by a strong SEO strategy than by any other type of advertising.
The best way to use SEO
Now that you are aware of why SEO is important and how it may benefit you. We’ll go over some SEO strategies you can use both on and off your website.
Technical SEO, on-page SEO, and off-page SEO are the three basic components of SEO.
If you want to optimise your website’s pages so that search engines can crawl and index them then you need to look at technical SEO. Despite being a more intricate SEO component, this one doesn’t require as much upkeep or constant attention as other SEO components do.
Several technical SEO elements to consider are as follows:
Maintain a mobile-friendly website
Websites that are not mobile-friendly are not likely to rank highly. Google’s Mobile-Friendly Test allows you to determine a website’s mobile-friendliness. If your website isn’t already mobile-friendly, your web developer should be able to make it so.
A website shouldn’t have broken links, also known as dead links or 404s, to rank well. These negatively impact SEO and user experience and increase bounce rates.
Internal (your links) and external (links from other domains you’ve utilised) broken links are both possible. To discover broken links, you can use premium SEO tools or free web tools. Be careful to fix, remove, or redirect any broken links with a 404 error message.
Website speed testing
Websites that load quickly are preferred by search engines and users. Your website’s SEO ranking will be impacted if its pages load slowly.
Additionally, users are more prone to leave slow pages. Once that happens, they won’t stay to read the material, therefore all of your effort in finding keywords and developing content will be in vain.
Under 2 to 3 seconds should pass before your pages load.
Duplicate content removal
In general, search engines dislike duplicate material, which is defined as content that is either verbatim identical or substantially similar. Additionally, it perplexes website visitors. Make sure that any content you produce is original to your website and the internet as a whole, and remove any already published duplicates. Do not forget to 301 redirect any deleted content to an appropriate live website page.
On-page SEO is the process of improving the actual content of your website. For spiders to be able to crawl and index the page, the content must be written in a way that gives them the information they require.
Additionally, you need to use keywords that are competitive and linked to your offerings that people are searching for.
Several components of on-page SEO include:
Researching keywords is the first step in creating content for search engines. This refers to identifying the search terms that are actively used and relevant to your goods or services. These must be thoroughly investigated to select keywords that are both related to your services and not overly competitive.
The ideal keywords have a large search volume but little to no competition unless you have very high domain authority. Strong domain authority sites will predominate for terms with high search volume and competitiveness.
However, don’t base your entire strategy on a few of these high-volume, high-competition keywords. You’re not likely to perform well in search results for those, and you lose out on potential customers who choose less competitive search terms.
There are two types of keywords: Short-tail and Long-tail
- Short-Tail Keywords: one or two words, for example. SEO Swansea.
- Long-Tail Keywords: More precise, three to six-word phrases, for example. Reasonably priced SEO services in Swansea.
After selecting your keywords, you must write the content. This will probably include blog posts and product or service pages on websites. The creation of videos and various other forms of media can also benefit from SEO strategies.
Ideally, you’ll mix several types of information. a blog article with an associated video, as an illustration.
What should be in your content is as follows:
The keyword itself
Your content must include your target keyword several times. The frequency with which a word is used is referred to as keyword density, and it varies depending on word count.
Although there is no perfect keyword density, it is a reasonable rule of thumb to include the keyword every 300–400 words. Be careful to include the keyword in the first paragraph as well.
If you are thinking about which SEO plugin is best for WordPress then we recommend YoastSEO which will tell you if you’ve used your keyword too often or too infrequently.
The keyword must be in your title, ideally at the start or throughout. Additionally, it must be brief—less than 60 characters.
Sentence length and structure
You should use at least 500 words. Search engines like long-form material, which typically has at least 1500 words.
To be helpful and valuable, content for SEO should contain as much information as feasible.
Additionally, it must be easily readable. Use concise sentences, preferably around 20 words, and refrain from using too many superlatives.
Headings are significant to users and search engines since SEO material demands a lengthy word count.
Use H1, H2, H3 and H4-H6 headings for lengthy or complex pieces of information.
Headings help readers and search engines understand what is included in the text by dividing it into distinct sections.
Tags for images and other media
Multimedia material is preferred by search engine algorithms. The more visual and audio components you include with your content, the better. The key component of this is images. Make sure your content includes images and that the alt tags are included.
The primary purpose of alt tags is to identify images for visually impaired persons or to inform users of an image’s content if it doesn’t load. They also aid SEO by giving crawlers another way to understand the subject matter of your article.
The addition of additional media, like video, can improve your ranking and lengthen visitors’ stays on individual web pages and throughout your entire website.
These are hyperlinks within one of your domain’s web pages that point to another one of your domain’s web pages.
Internal links help:
- Provide viewers of the content with more details.
- More people visiting other pages.
- Create a structure and hierarchy for your website.
- From one web page to another, transfer page authority.
- Keep users on your website for longer
Ensure that your URL contains your keyword. Most websites will create a URL automatically, but you can change it. Edit it if the keyword is missing or the URL is too long.
A meta description is a short paragraph of text that appears next to each link on a search engine results page.
Your rating won’t be directly impacted by this description, although it might enhance CTR. This will aid in boosting traffic, which has an impact on ranking.
Summarise the substance of your web page in the meta description in no more than 160 characters. Ensure that your keyword is also present here.
Without a meta description, the first 160 characters of your blog article will appear in search results, followed by “…”
Writing a meta description only takes a minute, so it’s time well spent.
Content duplication and guest posts
Search engines don’t favour duplicate material, as was previously noted, and won’t know which piece to rank for the desired phrase.
Make sure everything you produce is original. Attempt to avoid copying other people’s content, even if you have their permission.
You can either ask someone, usually an expert, to write entries for your website as a guest author or you can contribute content to other websites. A wonderful technique to create content is through guest blogs.
As previously stated, make sure that guest pieces are unique and not already published online. Ensure that anyone giving you posts is aware that they must be fresh and original.
Before uploading, make sure the post is original. Make sure the guest posts you provide are unique for each website you collaborate with.
Local SEO in keywords
If your business is localised, you should optimise your strategy to draw customers from regional searches. Similar to the aforementioned method, local SEO involves making sure your area is mentioned in keywords.
Additionally, you ought to include your location each time you utilise a term. Affordable SEO consultants in Swansea, from our previous example, is an example of a localised long-tail term. Instead of attempting to rank for “affordable SEO consultants,” you should include the location where you provide the service.
Otherwise, you’ll be wasting your time by contacting ineligible searchers. You can also be losing out on customers that are searching in your specific area for a service like yours.
All SEO activities made outside of your website are referred to as off-page SEO. Link development and social media promotion are the key elements.
Backlinks are created when other domains use your links in their content. Ranking in SERPs is affected by the number of backlinks.
Search engines interpret backlinks as evidence that readers found your material valuable and reliable enough to share it. As a result, your rating rises since search engines anticipate that users will also find the information beneficial.
Backlinks transfer authority from the source domain—the website that includes the link in its content—to the target domain, which is your website. The domain authority of the source website determines how much authority is transferred. Links shared by websites with a high domain authority are more valuable than links from websites with lower authority.
Links must be natural to be effective. This indicates that they are shared voluntarily rather than in exchange for money or inclusion in a link directory. In actuality, the first two can harm rankings.
The most valuable backlinks come from websites with high domain authority.
Create high-quality, useful material regularly and spread it across all of your digital platforms to gain backlinks. Well-written material will be spread without any additional encouragement.
You can also get in touch with the websites you want to share your links with. Simply inform them of the information or inquire about collaborating on guest posts.
Your SEO may benefit if other people share the links you include in social media posts. However, compared to links put on other domains, these link shares have less influence.
Social media promotion
You must promote your content on social media to have a comprehensive SEO plan. Ensure that you share every blog post on all of your social media channels at least once.
Ideally, you should share frequently over a long period of time, changing your messaging each time.
Sharing material on social media raises its profile, which should boost website traffic and page views. Additionally, it improves the likelihood that others will connect to and share your material.
To increase the likelihood that someone will share your material, provide social share buttons. More shares boost social proof, which is beneficial for SEO.
Business listings on search engines
The creation and optimisation of search engine business listings is an extra aspect of local off-page SEO. Google My Business is the most crucial of these.
You can follow the setup instructions in any of these search engine listings. Your company name, location, business category, and other information will be requested.
Additional actions you can do to improve your listings include:
- Adding new commercial categories.
- Adding additional services you provide.
- Geo-tagged images from your company can be uploaded.
You can make sure you are reaching your target market by employing a local SEO approach. Additionally, you lessen the needless rivalry that arises from choosing more general keywords.
Monitor SEO results
Tracking your results to better understand your audience and refine your efforts is the final step in putting an SEO plan into practice.
You should continuously check your website traffic and rating to evaluate what is working and what is not. You can utilise premium SEO tools like SEMrush or Google Analytics.
Additionally, you can learn a lot about your clients by examining data. You may view the demographics of people who click on your links, how they behave online, and when they are online the most.
Future content creation and marketing initiatives will benefit from having a deeper grasp of your audience.
Additionally, you ought to follow algorithm updates and trends in SEO. Make sure you are aware of any upgrades and changes made by Google and other search engines so you can modify your strategy as necessary.
Should I work with a digital marketing agency or an SEO expert?
You and your team can apply SEO successfully, especially if you have a history in both digital marketing and content development.
However, it can take a lot of effort, and utilising a person or group with SEO expertise will yield the best results.
You will gain from their experience and see greater results more quickly if you work with an SEO expert or marketing firm rather than trying to do it yourself.
Contact Lead Fox right now and see how SEO helps your business.