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6 Web design trends in 2023 to look out for.

Photo of an Apple MacBook that is used for research on web design trends in 2023

We’ll examine in more detail the main web design trends in 2023 that will be prevalent in this blog post.


The internet was established in 1983. Today, there are more than 1.58 billion websites online and almost 5 billion people use the internet every day. Web development patterns have changed in step with the internet. Observe emerging trends in web development as a website owner to make adjustments that combine cutting-edge best practices. The stakes are high since ignoring current trends might negatively impact the functionality and user experience of your website.


Many of these web design trends already exist, which may surprise you. In the upcoming years, they’ll be more common, making it imperative than ever to adopt these best practices. Let our Swansea web design team take a look at it.

Below are 6 web design trends in 2023 that we expect to see

1. Voice search will be optimised

Voice search has been around since 2011 when Google first launched it. According to research, the market for intelligent virtual assistants like Alexa and Siri had record growth in 2019 and is expected to rise quickly going forward.


27% of people use voice search on mobile devices, according to Google. According to Microsoft research, 72% of users utilised a digital assistant in the previous six months.


To satisfy consumer demand, more digital juggernauts are breaking into the market or developing new devices, including Google Home and Apple HomePod. Voice search is therefore set to become more important than ever.


In addition to smart speakers, consumers are now using their smartphones and devices for voice searches. In other words, search engine results pages will begin to prioritise and display voice search results more frequently. Companies will therefore be focusing on voice search optimisation of their products and content strategy in 2023.

2. Responsive web design

Never before has responsive web design in Swansea been more important. As already established, more than 58% of all web traffic worldwide comes from mobile devices. Additionally, mobile devices are used to complete roughly 75 per cent of global eCommerce sales. These statistics demonstrate how important it is now to create websites with mobile users in mind first.


Of course, a lot of developers have used this strategy for a while. But what “mobile-friendly” actually entails changes all the time. In 2023, this will entail, among other things, combining biometric authentication methods like voice recognition or fingerprint scanning, allowing one-click ordering on eCommerce apps, and exploiting geolocation data to create highly personalised experiences for consumers. Implementing flexible design will have a variety of benefits for your visitors, including a more seamless user experience and improved brand recognition.

3. Chatbots with AI

To better serve users, AI chatbots will advance in sophistication in 2023. This will be accomplished by utilising machine learning, natural language processing, and information retrieval techniques to better match user behaviour with bots.


AI-enabled chatbots help businesses perform tasks using voice or text chats more quickly while also enhancing the consumer experience. An AI chatbot can be used to gather information, respond to frequently requested inquiries, and resolve various problems. Customers can now enjoy a seamless digital experience.


AI chatbots are already used by many well-known B2C enterprises to serve their clients. Forbes reports that between 2018 and 2020, marketers’ use of AI surged by 190%, with many of these systems operating inside of Facebook Messenger, WhatsApp, and Skype rather than traditional chatbots. In 2023, you can anticipate an even greater growth of AI chatbots.

4. Accelerated mobile pages

Nearly 70% of customers said that page speed influences their choice to buy from an online merchant. In other words, you shouldn’t disregard the speed of your website. Accelerated mobile pages can be useful in this situation.


The accelerated mobile page (AMP), which Google first introduced in 2015, offers mobile customers blazing-fast digital experiences. Google’s AMP could boost key business metrics in addition to providing smooth user experiences and lowering bounce rates. These statistics might be more significant than the volume of website conversions.


Although AMP adoption has been somewhat declining since 2020, it is still the most widely used mobile technology, being used on 35% of websites that use mobile technologies and more than half of the top 10,000 most popular websites.

5. Standardisation of dark mode

Dark and low-light websites have become more common in recent years. It is one of the biggest changes for web design trends in 2023. This is because at least 8 out of 10 people prefer to utilise dark mode whenever possible. So, websites and applications will continue to offer dark mode user interfaces (UIs).


Twitter and Facebook have already started using this feature. Depending on the reader’s taste or system settings, these apps offer a simple way to switch between the two modes. To live up to visitors’ expectations of a customised experience, you must master website personalisation.


This will become the norm in 2023 and beyond as more web developers add a comparable built-in feature to switch between bright and dark modes. It might even end up being used as the applications’ de facto default.

6. Developing WordPress

Over 40% of websites use the WordPress CMS, and a significant presence deserves attention. WordPress, which is usually the answer when someone asks ‘which web design software is best?’. It’s an open-source platform that is constantly expanding its feature set to better serve users. Several web development trends are unique to WordPress, therefore it’s worthwhile to explore them.


WordPress is anticipated to undergo several changes in the coming year. For instance, a new navigation layout will make for a simpler user experience. The goal of this redesign is to integrate the separate post editor and template experiences. WordPress also provides fresh design tools to make your website come to life.


To meet the demands and expectations of online users, web development is continually changing. Many of these trends are concentrated on enhancing the user experience on mobile; others in the future might be concentrated on enhancing the user experience for intelligent wearables or other as-yet-unreleased devices. You can make sure that your website attracts and pleases users regularly by staying on top of web development trends.

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