If you are contemplating ‘do I need someone to manage my website‘? Then the answer is yes! This is because a website that is not managed will eventually start to experience issues and break down. In the same way, a car that is not serviced would.
The overwhelming number of activities required to maintain a website operating at its best seems to be the biggest problem that most business owners face while managing their websites. Although there are many items on the list, it’s crucial to understand their relative importance.
This article will lead you through the fundamentals of web administration and explain why you or a member of your company should routinely update and monitor your website.
How do I manage my website?
The phrase “website management” refers to the broad range of duties and services necessary to maintain the best possible condition for your website. The essentials of operating your website include tasks like security testing and general performance upkeep.
These website management duties can be completed manually or with the aid of a specialised content management system (CMS), which is the method we advise. Using a CMS makes it simpler for business owners to manage their websites themselves and is a cost-effective approach to managing all the branches of the web management tree.
There is a tonne of CMS options available, including WordPress, Wix, Shopify, and others. Each has its advantages and disadvantages and may be used to meet the demands of your website.
What makes website management crucial?
Your website will, or should, be the main destination for clients to visit. Relaxed web management can lead to issues that create barriers on your site, preventing visitors from completing their intended actions.
While it’s crucial to keep your website safe and secure for the sake of your clients, search engines are also interested in it. Managing your website benefits your marketing initiatives for your company, especially your SEO. For search engines like Google, a lack of attention to features like page speed or broken links leaves much to be desired and can lower your rating.
Regular web management and maintenance will lower the likelihood that your website will experience unneeded downtime. Nobody likes visiting a website only to find that it’s temporarily unavailable. While this is occasionally required for important maintenance, if your website is constantly unavailable, it will get lost in the sea of other abandoned websites.
Maintain the safety of your website
A safe website means minimising the chance of harmful users, viruses, hackers etc from wreaking havoc on your organisation’s website. Keeping your website safe and secure with security certifications and regular plugin upgrades helps to screen out those pesky troublemakers because your website will likely contain a lot of useful information that can be misused by the wrong individuals.
Uphold your company's reputation
The second a website visitor suffers a malfunction or sees an error on your website, it quickly leaves a terrible taste in their mouth, generating an undesirable perspective of your business. Because a company is only as reliable as its resources, poor website management will give your audience a bad picture of your company and cause them to stop trusting you.
Keeps the content current
Making sure the material on your website is consistently updated and pertinent is the first step in ensuring that your organisation doesn’t get left behind. Creating such solid relationships with your clients is what keeps a firm alive. The second a site visitor finds outdated and stale content, the less trustworthy and attentive your company will appear.
Best techniques for managing a website efficiently
Understanding the value of web management is a small portion of the puzzle. Our web agency in Swansea believes that every business requires a website. So learning how to keep one up and running properly is an essential step for any business owner. Whether you’re in charge of maintenance or think to yourself ‘I need someone to manage my website’.
Regular website updates will help to maintain your site functional, optimised, and current. This is essential for maintaining the security of your site, whether it’s just manually updating content or automatically upgrading technologies like plugins utilised across your site. Your website will start to gasp for oxygen if you don’t update it frequently because it will surely develop bugs and issues.
Every component of the internet is susceptible to potential cyber security assaults, and it would be disastrous for your company if one of them targeted your website. By performing backups that are set up in case the worst happens, you can protect the data on your website. If your website gets hacked, having a backup will help you minimise the damage and allow you to restore it as quickly as possible.
Remove parts from your website that are no longer useful
As they say, out with the old and in with the new. Get rid of any parts of your website that are no longer necessary, including outdated plugins, content, and even draught pages. Anything that has been sitting around unused and will never be used again has no use. There’s no need to stockpile plugins that do nothing for your website if you’re using a CMS like WordPress because removing those extraneous components can assist free up space and optimise your website.
Manage who has access
When it comes to granting access to your website, you should exercise extra caution and restraint. Don’t let anyone access it, and be sure to grant just those people the permissions they will actually need. Not all users will require access to every function.
Never leave anything to chance. Regularly examine the security of your website. Potential security hazards can be removed before they have a chance to manifest. You can do this by using tools to help you determine whether there is any suspicious activity or risks. Even going through the earlier advice to check who has access to what files and to make sure you have backups helps to make your website more secure.
Create a downtime strategy
A disaster recovery plan must be in place for when those downtimes do occur, which they inevitably will. Lack of planning or preparation will make it more difficult to get your website back up and operating efficiently. This then increases the likelihood that sales and consumer interaction will be lost. Make an effort to discover any flaws your website may have. Also, the possible causes of any outages so you can prepare some backup plans.
So managing a website is simple, right?
We hope this blog post has answered your question of do I need someone to manage my website. And don’t get us wrong, it is possible to run your company’s website alone while keeping the fort occupied. However, the problem arises when trying to balance this with all the other obligations that each business owner has. We’ve simplified website management to the bare essentials. But, navigating the more intricate aspects on your own can be challenging.
Fortunately, you don’t have to go through it by yourself. We have a Swansea web design team who can help you with all aspects of building a website. We can also take care of hosting, designing, and managing. Simply contact us or phone us at 01792 949020.