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How SEO works for websites and 6 ways to improve your ranking.

Photo of the SEO analytics for a website showing total clicks, total impressions, average CTR and average position

The internet is flooded with information explaining how to rank your website high in Google and how SEO works for websites.


Yet, a lot of them are outdated and, to be honest, seem to need a TON of work to do!


We are aware that managing a company implies you MAY NOT HAVE THE TIME to achieve Google success, even if you desire it.

6 Practical SEO ways to fast and effectively improve your websites Google ranking

1. Find out your keywords

Finding out what people are looking for regarding your company doesn’t take long. And you are not REQUIRED to enter Google’s complex advertising centre.


There are many FREE resources available. So you can make a list of things people seek when considering your services or when attempting to resolve issues that you may assist them with.


To name a few:


  • www.wordtracker.com
  • www.wordstream.com/keywords
  • www.answerthepublic.com
  • www.keywordtool.io 

When someone searches for what you do or uses a search engine to ask a question, they use the terms they are thinking about.


Include “web designers in Swansea” if you’re writing about a local Swansea web design company, for instance.

2. Use those keywords correctly

Avoid stuffing your website’s text with keywords because that technique is not how SEO works for websites.


It’s quite clear when a website is just attempting to rank for the term it truly wants to be ranked for in the search engines: you’ll notice that a webpage contains the keywords often, which results in poor reading and a terrible user experience for website visitors.


You should use your keywords often, but you should also do it in a manner that is appropriate and not spammy.


One keyword per 200 words, according to some SEO experts, is the ideal ratio to use on your website. This amount assists the search engines to identify and rank your website.


Use the target keywords in your page title (what the page on your website is called, for example, “SEO consultant in Swansea“) and H1 tag (which is the first heading you’d put on your page and serves as the main description of what your page is about; it’s the thing that’s most relevant about the page, for example, “We’re the best SEO consultants in Swansea”).


With this, both Google and the reader will know what the page is about.

3. Word count

Include enough words on each page to ensure easy reading.


Having your original, high-quality content on your website is one of the finest methods to impress Google while it is reading it.


What exactly does “excellent content” entail when people speak about it?


It indicates that the content on your website is substantive.


It enables users to rapidly discover the solutions they need.


Moreover, you’re writing for your website’s visitors, not for yourself.


Google appreciates you when you respond to frequently asked questions.


So, your website content should often and clearly indicate “SEO Swansea” whenever someone puts in, for example, “SEO Swansea” (relate to method 1 for keywords)


The minimum word count for each page on your website that we advise is 600. (ideally 800 – 1200).


While writing, consider utilising the pronouns “we,” “I” (if you’re a one-person show), and “you/your”. Making your text more personable and approachable may be accomplished by writing as if you were speaking to a person rather than an audience.

4. Add alt tags to images

You’ll want to include photographs on your website.


Also, giving the search engines stuff to read is a fairly easy approach to improving your Google ranking.


Many individuals upload a picture but fail to include the scannable information. This is what the search engines need to understand the image.


Images cannot be read by search engines. Thus, you must complete the “alt” tags.


This is a great way to know how SEO works for websites. Just make sure that the alt tags include some of your keywords!

5. Build important backlinks

While a solid link to your website from a reliable source elsewhere on the internet may be quite helpful, this one often takes time, but it is still a significant aspect of raising your Google ranks.


You want other websites that score well on search engines like Google and Bing to connect to your website since you are pursuing good-quality links.


We refer to them as high-quality backlinks.


How to get another business to link to YOUR website from THEIR website!


Ask because you won’t receive it if you don’t! Hence, ask if you know of a website that you would want to have your website mentioned on. The most sincere strategy is the finest.


If your company is brand-new and you have an excellent product or service to offer, go to the website’s administrators and request to be included there. Explain why it would be fantastic if they did.

6. Build a blog

It’s often a relatively easy process to add a blog whether your website was created using WordPress, Wix, or any of the other website template alternatives.


Also, writing about your industry, your services, or some of the most frequent queries you get may significantly help search engines locate your website and give you a higher ranking.


Some company owners are uncomfortable with the idea of having to blog.


However, what we’ve discovered is that if you chat with any company owner or marketer, you’ll instantly notice their enthusiasm!


Hence, instead of struggling to come up with ideas for your writing, you might very easily develop the habit of sharing your knowledge with a buddy or a camera.


You could either videotape it and post it as a VLOG (video blog) on your website, or you could hire someone to transcribe it and add some catchy headers (with keywords included) and presto – you now have a blog!


In terms of blog entries, quality is always more important than number. A blog post with 1000+ words, well-written, and relevant content every two weeks is significantly more successful than one with just 100 words each day.


Just be sure you use a lot of headers and paragraphs to break it up and keep readers interested. A lot of text in front of someone is overpowering, and nobody loves that!


We understand how SEO works for websites but we also use other methods to enhance your website. A Google My Business page and social media are just two of the other ways our SEO agency in Swansea improves your website to help it rise in the search engine results.

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