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Is SEO worth it for small businesses?

Is SEO worth it for small businesses?

Photo of two people looking around a small business in Swansea which would think that SEO is worth it if it brought in more customers

Small business leaders are known for being incredibly busy, often lacking the knowledge or bandwidth to fully execute search engine optimisation (SEO) for their websites. However, if you are wondering if ‘is SEO worth it for small businesses?’ then the SEO Swansea team will tell you that it can be a powerful tool! Especially considering that 46% of all Google searches are for local information. This means that by optimising for local search, small businesses can reach potential customers in their area who are searching for businesses like theirs online.

'Near me' Searches

Other recent statistics also highlight the importance of SEO for small businesses. For example, 97% of people learn about local small businesses online. This makes it essential to show up on search engines when potential customers search for relevant keywords. “Near me” type searches have also grown by more than 900% over two years! If this doesn’t emphasise the need for small businesses to optimise their local search efforts… We don’t know what will.

3 Easy SEO wins for small businesses

Keywords and structure

Many small businesses struggle with SEO because their websites are not structured with search engines in mind. Therefore, small businesses should consider implementing some basic SEO best practices. One of these is to build a website with a solid structure that’s easy to navigate and mobile-friendly. It’s also important to prioritise keywords and optimise metadata for each page. Also, consistently share new content to demonstrate authority in a particular area.

Backlinks

Building authority for a website is also critical for SEO. And backlinks are an important factor in achieving this. Small businesses can leverage backlinks by hyperlinking to previous blog posts or products/services within their website. But external sources are considered more valuable. Local directories and events can be great sources of backlinks for small businesses… Just don’t overdo it.

Google My Business page

Finally, our SEO Swansea company recommends small businesses should take advantage of their Google My Business page to maximise the power of search. By leveraging all the elements of Google My Business pages, including images, videos, Q&A, reviews, and published posts, small businesses can increase their online presence and visibility.

Conclusion

We hope we have answered the question of ‘is SEO worth it for small businesses?’. Because as you can see from this post, by implementing basic SEO strategies and practices to optimise their website for search engines. By doing so, they can increase their visibility and reach potential customers that are looking for their services nearby.

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